Information about Wales for the Travel Trade

Person standing on a coast path overlooking a lighthouse at sunset.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

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Travel Trade newsletter sign up

Subscribe to Visit Wales' Travel Trade newsletter to keep up to date with the latest developments.

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Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

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Experiences

A group of people around a table at a baking class.

Experiences in South East and South West Wales

A range of experiences in South East and South West Wales for inclusion in itineraries.

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A group of bee keepers taking out a rack of honey from a hive.

Experiences in Mid and North Wales

A range of experiences in Mid and North Wales for the Travel Trade to include in itineraries.

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A table set up for afternoon tea with champagne next to a roaring fire.

Luxury Wales itinerary

Explore Wales in 13 days, with top spots for food, culture, adventure, wellness, and places to stay.

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Sightseeing tours in Wales

A range of bookable sightseeing tours to help your clients discover Wales’ highlights.

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5 December, 2024

A view overlooking the water towards Conwy Castle

Wales based minibus and coach hire providers

Companies that can help you with transport for your Wales itineraries.

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Featured… A selection of itineraries and fact sheets focusing on experiences

Crowed watching a display of the military on horses pulling cannons.

Welsh culture experiences

A range of Welsh cultural experiences to discover around Wales for inclusion in itineraries.

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Experiences in Mid and North Wales

A range of experiences in Mid and North Wales for the Travel Trade to include in itineraries.

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Sport venues in Wales

Where to play, watch or take a tour at a Welsh sports stadium or venue.

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Aerial shot of a food festival, arts centre and civic building.

Welsh food experiences

Discover Welsh food including tours, cookery schools, workshops, festivals and markets.

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Luxury Wales itinerary

Explore Wales in 13 days, with top spots for food, culture, adventure, wellness, and places to stay.

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A trip to see the Dark Skies is a must in Wales

Discover all you need to know about the Dark Skies in Wales for your clients

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Tafwyl sign and performing tent at the festival.

Festivals and events in Wales

A selection of key annual festivals and events happening in Wales to include in Wales itineraries.

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Experiences in South East and South West Wales

A range of experiences in South East and South West Wales for inclusion in itineraries.

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A couple walking down the steps in a castle.

Out of season attractions and places to visit

Places to visit which are open during the quieter seasons in autumn (fall) and winter.

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Wales based DMCs, wholesalers and ground handlers

Companies that can help you with Wales itineraries and tours.

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Touring

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Online training course

Online training programme for the Travel Trade to learn more about Wales and to help promote and sell your tours.

Register your Travel Trade product with us

How to register your product to feature on our Travel Trade website.

A train travelling alongside the coast and a castle on a hill.

Travelling to and around Wales for the Travel Trade

Information for the Travel Trade regarding travelling to Wales by air, sea, rail and road and how to travel in Wales.

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Transport and travel

A car driving a zig zag road on a headland by the coast.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

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A selection of itineraries and fact sheets

People looking at the rocks near the entrance to an underground mine.

Highlights of The Cambrian Way in North Wales

A four day sightseeing itinerary discovering the highlights of North Wales, along The Cambrian Way.

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A house amongst a beautiful lawn and gardens.

Gardens in North and Mid Wales

A three day itinerary exploring great gardens in North and Mid Wales.

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Views of the estuary from a castle wall.

Cadw coastal castles and historic sites

Cadw has a range of majestic monuments on the coast to include in your client’s itineraries.

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Golfers playing a round with stunning views seen from the height of the golf club.

Stay and play when golfing in Mid Wales

Visit Wales graded accommodation and attractions near golf courses in Mid Wales.

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Group posing for a photo outside a coal mining experience.

Industrial heritage in South Wales

Places and attractions to visit to learn about the industrial heritage in South Wales.

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The length of a racecourse as seen from a viewing box.

Historic market towns of Wales

A three day itinerary exploring the market towns of Wales along the England/Wales border.

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Travel around South West Wales on public transport

Cities, towns and attractions to visit using South West Wales network of trains and buses.

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Festivals and events in Wales

A selection of key annual festivals and events happening in Wales to include in Wales itineraries.

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A selection of our food and drink fact sheets

See all our food and drink fact sheets

Desserts and wine on a table in a restaurant.

Food and drink along The North Wales Way

A selection of places to enjoy Welsh food and drink along The North Wales Way.

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North Wales

Welsh food experiences

Discover Welsh food including tours, cookery schools, workshops, festivals and markets.

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Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

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Experiences

Group of people taste testing on a distillery tour.

Visit the drink producers of South Wales

Beer, cider, whisky, gin, wine tours and tastings in South East and West Wales.

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Group of people sitting a a table eating and drinking on a food tour in a shopping arcade.

Food and drink along The Cambrian Way

A selection of places to enjoy Welsh food and drink along The Cambrian Way.

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Sustainable holiday inspiration

See more on sustainable products

A train pulling into a station on a sunny day.

Travel around Mid Wales on public transport

Towns and attractions to visit using Mid Wales network of trains and buses.

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The ruins of an abbey with a church in the background.

Rediscover ancient pilgrimage routes on foot

Pilgrimage routes around Wales to be discovered on foot, varying in length.

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A row of herbs in pot plants on log posts.

Eco friendly days out at CAT

Visit Centre for Alternative Technology (CAT) for day experiences and group packages.

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Golfers walking to the next tee with views of the coastline.

Stay and play when golfing in South West Wales

Visit Wales graded accommodation and attractions near golf courses in South West Wales.

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Make a difference on a volunteering holiday

How to become a volunteer, learning new skills and meeting people whilst taking a working holiday.

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Group of cyclists on a mountain road with the sunsetting beyond.

Cycling and mountain biking

Information about the varied cycling and mountain biking routes in Wales.

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A group of people participating in stand up paddleboarding on a river.

Low carbon UK adventure holidays

Environmentally friendly small group adventure holidays are provided by Adventure Tours UK.

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Star trails in the night sky above a reservoir.

Astro-tourism trail in the Cambrian Mountains

Stargaze in Wales in the Cambrian Mountains on the Astro Tourism Trail.

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Latest news

See more news

Retreats Group and The Celtic Collection Partnership

Two leading luxury hospitality providers have partnered to strengthen their accommodation portfolio.

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Accommodation

South West Wales

ICC Wales exterior with a large red dragon close up.

Wales to host WorldChefs Congress and Expo 2026

Wales is set to host WorldChefs Congress & Expo 2026 - the world’s biggest culinary event

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Two cyclists on their bikes on a mountain side,

Tour de France comes to Wales in 2027

With Tour de France 2027 on the horizon, find out why Wales is a dream for cycling tour operators.

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A couple looking at artefacts with a tour guide in an underground mine.

Deep Mine Tour regenerated at Zip World Llechwedd

Zip World Llechwedd has breathed new live into the Deep Mine Tour experience.

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A hotel bathed in glorious sunshine on the seafront.

'Off grid' summer season at Llandudno Bay Hotel

Llandudno Bay Hotel will continue to provide a greener stay, reducing carbon emissions in the summer.

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Contact the Visit Wales Travel Trade team

Get in touch with Visit Wales and regional companies.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and care for Wales with every visit.

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Wellness