A castle on a hill above the coast.

Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

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Information about Wales for the Travel Trade

Group of people in a pub wearing Wales team football shirts.

Wales in the football spotlight

We are promoting Wales to the world at the FIFA World Cup Qatar 2022

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Outdoor

© Hawlfraint y Goron / Crown Copyright

Dramatic landscape of a lake, mountains and clouds.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

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Travel Trade newsletter sign up

Subscribe to Visit Wales' Travel Trade newsletter to keep up to date with the latest developments.

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Featured ... Sustainable holiday inspiration

A train travelling through the countryside with hills in the background.

Sustainable transport travel around Wales

Transport for Wales launch new sustainable initiative to promote public transport.

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A centre for alternative technology nestled amongst forestry and fauna.

Eco friendly days out at CAT

Visit Centre for Alternative Technology (CAT) for day experiences and group packages.

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A group of people participating in stand up paddleboarding on a river.

Low carbon UK adventure holidays

Environmentally friendly small group adventure holidays are provided by Adventure Tours UK.

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Centre for Alternative Technology

Make a difference on a volunteering holiday

How to become a volunteer, learning new skills and meeting people whilst taking a working holiday.

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Three walkers taking a walk along the Llynnau Mymbyr lake in Snowdonia.

Explore Wales by foot

Find information on walking Wales’ coast, mountains, hills and valleys.

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Landscape image of a reservoir, surrounded by a mountain and trees.

Walking in Wales toolkit for the Travel Trade

A toolkit is available for the Travel Trade to assist arranging walking holidays in Wales.

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Silouette of a lady golfer taking a swing at Pyle and Kenfig Golf Club.

Discover Wales’ must play golf courses

A selection of golf courses by region to include in a Wales golfing itinerary.

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The ruins of an abbey with a church in the background.

Rediscover ancient pilgrimage routes on foot

Pilgrimage routes around Wales to be discovered on foot, varying in length.

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Group of people standing on rocks on the Wales Coast Path looking out to sea.

Celebrating 10 years of the Wales Coast Path

The Wales Coast Path celebrates its 10th anniversary since its launch in 2012.

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16 May, 2022

Aerial view of a castle with surrounding countryside and coast.

'Talking Heads' a collection of short films

A variety of short films on products and experiences for the Travel Trade industry in Wales

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A castle surrounded by a moat on a sunny day.

Online training courses

Online training programmes for the Travel Trade to learn more about Wales and to help promote and sell your tours.

A train travelling alongside the coast and a castle on a hill.

Travelling to and around Wales for the Travel Trade

Information for the Travel Trade regarding travelling to Wales by air, sea, rail and road and how to travel in Wales.

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Transport and travel

A car driving a zig zag road on a headland by the coast.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

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© Hawlfraint y Goron / Crown Copyright

A selection of itineraries and fact sheets

Craig Goch dam and reservoir with autumn colours on the hills beyond in the Elan Valley.

Explore South and Mid Wales on The Cambrian Way

A five day sightseeing itinerary discovering the highlights of South and Mid Wales, along The Cambrian Way.

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Three kayakers on the ocean with a rocky cove backdrop.

Activities along The Coastal Way

A five day activity itinerary combining adventure and sightseeing by the coast.

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A stunning scenic shot of Pontcysyllte Aqueduct with the river flowing beneath.

Highlights of The North Wales Way

A four day sightseeing itinerary discovering the highlights of The North Wales Way.

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Aerial view of a castle and strait.

Castles and stately homes

A seven day itinerary exploring castles and stately homes around Wales.

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A scene of the lake from a gate with mountains and trees reflecting in the water.

Film locations in Wales

A list of Welsh locations where actors, directors and their crew have visited Wales to shoot their cinematic movies.

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People performing on a large dark indoor stage.

Festivals and events in Wales

A selection of key annual festivals and events happening in Wales to include in Wales itineraries.

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Arts

Pompeian garden with colonnades and lawns surrounding the central fountain.

National Trust sites in Wales

National Trust places to visit including gardens, castles, historic houses, coast and countryside.

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Shoppers browsing the stalls at Cardiff Indoor Market.

Discover Wales' shopping highlights

Discover shopping in our cities and market towns.

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A selection of our food and drink fact sheets

A room with kegs as tables and vats in the background.

Visit the drink producers of North and Mid Wales

Beer, cider, whisky, gin, wine tours and tastings in North and Mid Wales.

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Glyndwr Vineyard decking area with the vineyards to the left of the picture.

Visit the drink producers of South Wales

Beer, cider, whisky, gin, wine tours and tastings in South East and West Wales.

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Aerial shot of a food festival, arts centre and civic building.

Welsh food experiences

Discover Welsh food including tours, cookery schools, workshops, festivals and markets.

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A cast of performers entertaining people.

'A Taste of Wales' evening with Loving Welsh Food

Loving Welsh Food and partners introduce A Taste of Wales evening of food, drink and entertainment.

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Experiences

A dining room in a restaurant by the coast with views of the sea.

Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

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Experiences

Latest news

17 November, 2022

A group of people smiling at the camera in a hotel.

The Metropole Hotel & Spa has new owners

The Metropole Hotel & Spa in Llandrindod Wells is now owned by Crest Hotels.

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Mid Wales

A driveway leading to a stone brick hotel.

New Rarebits rebranded collection introduced

Welsh Rarebits Hotels of Distinction, Great Little Places and Rare Hideaways have rebranded.

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A hotel room with wooden panelling and a welsh bedspread on the bed.

New hotel opens on Cardigan waterfront

Maritime themed Albion Aberteifi Hotel has opened on the banks of the River Teifi in Cardigan.

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A steam train travelling through mountainous scenery.

Steam railways named in top scenic European journeys

Three Eryri (Snowdonia) railways named in Which? Magazine Top 10 European scenic rail journeys.

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A range of mountains at sunset.

Welsh DMC specialists join the ASA group

Angela Shanley Associates Ltd welcome Cambria DMC into the ASA group.

Contact the Visit Wales Travel Trade team

Get in touch with Visit Wales and regional companies.

Contact us

Two people walking along the cliffs towards a lighthouse.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and to visit Wales safely.

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Wellness