Nestled in the stunning surrounds of North East Wales, Adventure Tours UK was set up by a team of outdoor enthusiasts who wanted to create world-class UK adventure holidays that support the local communities and protect the wild spaces their clients would be escaping to.
Their decarbonisation journey began from day one and through their commitment they became one of the first UK adventure tour operators to measure the footprint of their entire business.
From its multi-activity adventure breaks to wild wellness retreats and epic hiking experiences, Adventure Tours UK worked with ecollective, a forward-thinking sustainability consultancy, to measure the carbon footprint of every single group tour. Even the carbon emissions of its remote-working employees were measured and collated to calculate key sustainability metrics about the business and its tours.
Every wild escape on Adventure Tours UK’s website now features a clear carbon label, enabling customers to make an informed decision about their next adventure holiday.
To celebrate World Environment Day 2022, Adventure Tours UK shared the Carbon Impact Report they have published, which outlines the processes they have undertaken to deliver on their promise to achieve net zero by 2030.
Charlie Cotton, Founder of ecollective
At ecollective we’re committed to helping businesses fight the climate crisis. Calculating a carbon footprint is complex but we have made it as simple as possible to measure carbon performance today and provide tools to improve it tomorrow. We worked closely with Adventure Tours UK and its partners to gain accurate data on their operations to include in our calculations.”
Adventure Tours UK’s holidays average at just 15kg CO2e per person per day. Compare that to a typical multi activity holiday in Croatia with flights at 122kg CO2e or mountain biking in the French Alps at 45kg per person per day and it’s clear these tours really are a positive step forward for combating climate change.
Claire Copeman, Co-founder of Adventure Tours UK
The planet is in crisis: from climate change to pollution, as well as the devastation of our biodiversity. We all know we need to reduce our carbon footprint, but as an individual that can be hard to translate into meaningful action. That’s why we believe every travel company should be transparent about their carbon footprint and how they’re working to reduce it. This transparency is part of our Adventure Promise to our guests, our communities and the world around us.”
Low carbon holidays doesn’t mean less is included, Environmental performance is a key consideration when selecting accommodation and activity partners. And the delicious meals feature locally-sourced ingredients wherever possible. All of this helps to keep Adventure Tours UK’s carbon footprint low, whilst supporting small independent businesses.
This UK adventure holiday company is taking leaps forward in helping to make travel better for everyone.
They operate a range of adventures including scheduled small group tours from 4 to 14 days, self-guided and self-drive tours, tailor-made groups and family breaks as well as corporate events.
All group tours are locally lead and include activities such as hiking, biking, yoga and foraging, plus coastal activities such as paddle boarding and surfing. Accommodation ranges from boutique, contemporary style hotels and traditional heritage style accommodation to glamping in the wilds.
If you’re a travel agent keen to enhance your responsible travel product portfolio, or a tour operator looking to add Wales as an epic and environmentally friendly destination, get in touch with Adventure Tours UK.