“Addo. My promise to Wales”

Our key communication message to visitors is 'Visit Wales. Safely'. This is a simple phrase that you can use in your marketing and promotion of your Wales holidays, tours and bookings, to help encourage your customers to be responsible during their visit.

The focus of our messaging is a pledge that we’re encouraging everyone travelling around Wales to get behind, to do the little things that make a big difference. To make a promise together, to ‘Addo’ as we explore Wales again, to care for each other, our land and for our communities. The pledge can be signed virtually on the Visit Wales website.  

Why Addo?

Addo is a Welsh word that means to promise. To pledge. To vow.  Our industry, our communities and regions are asking people to invest emotionally in Wales and to show that they care too and that we’ll all be playing our part in caring for ourselves and others.

Get involved

To get involved you can download our pledge on a page and our poster, share it with your customers and explore the content online. Share your pledges with us on social using #addo #VisitWalesSafely #TravelTradeWales.

Diolch, thank you for your continued support.


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