Travel Trade

Wales information for tour operators, travel agents, coach operators, destination management companies and group travel organisers.

A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

Wales Coast Path

Landscape image of a reservoir, surrounded by a mountain and trees.

Walking in Wales toolkit for the Travel Trade

A toolkit is available for the Travel Trade to assist arranging walking holidays in Wales.

Topics:

Group of ladies making welshcakes in a workshop.

New 'Welshcake workshops' in Cardiff

Book a 'Welshcake workshop' to taste, bake and learn about the traditional food with a Welsh chef.

Topics:

South East Wales

© Loving Welsh Food

People looking at a mountain by a lake.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and care for Wales with every visit.

Topics:

Wellness

A car driving a zig zag road on a headland by the coast.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

Topics:

© Hawlfraint y Goron / Crown Copyright

A selection of our food and drink pages

Desserts and wine on a table in a restaurant.

Food and drink along The North Wales Way

A selection of places to enjoy Welsh food and drink along The North Wales Way.

Topics:

North Wales

Group of ladies making welshcakes in a workshop.

New 'Welshcake workshops' in Cardiff

Book a 'Welshcake workshop' to taste, bake and learn about the traditional food with a Welsh chef.

Topics:

Group of people making gin at a workshop.

Visit the drink producers of South Wales

Beer, cider, whisky, gin, wine tours and tastings in South East and West Wales.

Topics:

Aerial shot of a food festival, arts centre and civic building.

Welsh food experiences

Discover Welsh food including tours, cookery schools, workshops, festivals and markets.

Topics:

Group of people dining at a restaurant.

Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

Topics:

Experiences

Sustainable holiday inspiration

Group of cyclists on a mountain road with the sunsetting beyond.

Cycling and mountain biking

Information about the varied cycling and mountain biking routes in Wales.

Topics:

A steam train going up a mountain.

Explore Wales by train

Information on how to discover Wales by steam train and mainline services.

Topics:

Group of walkers on a mountain footpath with scenic views beyond.

Explore Wales by foot

Find information on walking Wales’ coast, mountains, hills and valleys.

Topics:

A golfer taking a shot with a castle in the foreground.

Discover Wales’ must play golf courses

A selection of golf courses by region to include in a Wales golfing itinerary.

Topics:

A row of herbs in pot plants on log posts.

Eco friendly days out at CAT

Visit Centre for Alternative Technology (CAT) for day experiences and group packages.

Topics:

A selection of itineraries and fact sheets

Group of people dining at a restaurant.

Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

Topics:

Experiences

Group of people sitting a a table eating and drinking on a food tour in a shopping arcade.

Food and drink along The Cambrian Way

A selection of places to enjoy Welsh food and drink along The Cambrian Way.

Topics:

Aerial shot of a dam and a reservoir with mountainous scenery.

Explore South and Mid Wales on The Cambrian Way

A five day sightseeing itinerary discovering the highlights of South and Mid Wales, along The Cambrian Way.

Topics:

A male voice choir singing on a stage.

Male voice choirs in Wales

A list of male voice choirs in Wales including rehearsal times for the Travel Trade.

Topics:

Ruins of a bishop's palace with a cathedral in the background.

Exploring Wales in a week

A seven day sightseeing itinerary exploring the highlights of Wales.

Topics:

A blue wooden four berth lodge in a forest park.

Quirky accommodation

A selection of unusual, unique and quirky places to stay in Wales.

Topics:

Birds on a lake surrounded by reeds with the boathouse nearby.

Days out in and around Llandrindod Wells

Llandrindod Wells is a great base for FITs and groups. Here’s a selection of places to visit.

Topics:

Group of ladies on a speed boat with one taking a photo of a bridge.

Activities along The North Wales Way

A three day itinerary combining adventure and sightseeing around The North Wales Way.

Topics:

Group of people standing at the foot of a castle smiling at the camera.

Why choose Wales for your clients

Reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

Topics:

Latest news and updates

Treatment beds inside a spa resort.

Refurbishment of Vale Spa at Vale Resort

Vale Spa at Vale Resort receives investment to refurbish treatment rooms and create relaxation space.

Topics:

Accommodation

A man sitting on a bench looking at an exhibition.

National Museum Cardiff exhibition programme 2025

National Museum Cardiff host a programme of events and exhibitions in 2025.

Topics:

Arts
Museums

Products and toolkit

Person standing on a coast path overlooking a lighthouse at sunset.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

Topics:

A large manor house with its towers covered in creeping ivy viewed from a seating bench.

Tourist passes and discounts

Travel Trade friendly attraction, transport, accommodation and restaurant passes and discount cards.

Topics:

An engine shed filled with steam trains and carriages.

Wales product update

A six monthly roundup about what's new in Wales for the leisure Travel Trade.

A group of people standing on a mountain on a tour of the valleys.

Discover Wales with Wales Best Guides

How to find a Wales Best Guide to escort your clients on tours of Wales.

Topics:

Get in touch

A group of people whitewater rafting down a river.

Get in touch with the Travel Trade team

Get in touch with the Travel Trade team and regional companies.

A building made of natural wood and logs in the woodland filled with sunlight.

Travel Trade newsletter sign up

Sign up to Visit Wales' Travel Trade newsletter

A boat entering a cave.

Discover Wales with our downloadable brochures

Download a brochure to improve your knowledge of Wales and to help plan your client's itineraries.

Stand up paddleboarders on the water.

Register your Travel Trade product with us

How to register your product to feature on our Travel Trade website.

A group of people at a trade show smiling at the camera.

Catch up with Visit Wales’ Travel Trade team

Find out where you can meet Visit Wales’ Travel Trade team and partners.

Female walker using iPhone near a reservoir.

Explore Wales digitally from your office

Discover things to do in Wales with our list of Travel Trade friendly virtual tours and films.