Wales is proud to be welcoming the third stage of the prestigious Tour de France in 2027 finishing in Cardiff (more details to follow). With this monumental event on the horizon, there's never been a better time to explore Wales as a cycling destination for your clients.
This iconic race, known for its gruelling routes and breathtaking scenery, will showcase Wales' stunning landscapes to a global audience. Whether catering to seasoned professionals or casual riders, Wales offers an unparalleled cycling experience. Previous experience holding iconic cycling events only emphasises the quality of the cycling offered here. Wales has hosted various Tour of Britain stages, the Tour de Môn, and other high end road cycling events.
What sets Wales apart from other cycling destinations is its unique blend of natural beauty, rich history, and vibrant culture. The country's diverse landscapes offer something special for every type of cyclist, from challenging mountain climbs to quiet on- and off-road trails. Moreover, the warm Welsh hospitality ensures that every cyclist feels welcome and at home. Exploring ancient castles or enjoying a meal at a local pub, Wales offers an experience like no other.
What makes Wales a great cycling destination?
Wales boasts an impressive network of cycling trails, including challenging mountain climbs and leisurely scenic rides. It has several long-distance trails, including the famous Lôn Las Cymru, from North to South Wales through three mountain ranges and two national parks. The National Cycle Network has an extensive list of routes around Wales, sorted by type, location, and distance to suit every client’s needs.
Here are a few reasons why you should add Wales into your cycling itineraries:
- Historic Landmarks and Scenic Routes
As cyclists traverse Wales, they will encounter a plethora of historic landmarks and scenic routes that will leave them in awe. Imagine pedalling past ancient castles, charming villages, and lush valleys. Our three National Parks offer a mix of challenging climbs and gentle rides, all while providing stunning views of the surrounding countryside. And for your clients that love the coastline, Wales has a variety of beautiful routes along the coast where the fresh sea breeze and panoramic views of the coastline can be enjoyed.
- Cycling Events and Festivals
Throughout the year, Wales host a variety of cycling events that attract enthusiasts from all over the world. The Tour of Britain, hosted by British Cycling, often includes stages in Wales, showcasing the country's beautiful landscapes to a global audience. Additionally, local festivals offer fun activities, races, and opportunities to connect with fellow cyclists. Sporting icons Geraint Thomas, Nicole Cooke, Zoe Bäckstedt and Josh Tarling all used Wales as their personal training ground.
- A Warm Welsh Welcome
One of the highlights of cycling in Wales is the warm welcome received from the locals. Or, as we say, Croeso. Welsh hospitality is renowned, and there are plenty of cosy cafes, pubs, and accommodations that cater to cyclists. Wales has a ‘Cyclists Welcome Scheme’ which means businesses are providing some cyclist essentials such as a lockable undercover area for safe overnight storage of bicycles and drying area for outdoor clothes. After a long day of riding, relaxation and refuelling with delicious local cuisine are in order, perhaps even trying some traditional Welsh cakes or a hearty bowl of cawl. Your clients can feel the Hwyl here in Wales on a cycling holiday.
We have a range of bookable cycling and mountain biking products to add to your itineraries. Do you offer cycling holidays in Wales or have a product suitable for the Travel Trade? If so, please get in touch with us through our Travel Trade mailbox.
