2025 marks the Year of Croeso - Only in Wales. The choice of theme is based on market insights and audience planning and, crucially, as a response to feedback from industry stakeholders over the past year. Our businesses are keen for us to shout even more loudly about the warm welcome for all visitors here in Wales.
The Year of Croeso campaign is easy for the Travel Trade to be part of, it embraces many destinations and products and above all emphasises the warm and uniquely Welsh welcome that visitors have in Wales.
It is a chance to celebrate our unique sense of place, from culture and language to our huge range of attractions, accommodation, events and activities.
We are celebrating our iconic products and experiences including:-
- cruising the canal across the world heritage Pontcysyllte Aqueduct;
- discovering the detail of Penderyn Welsh Whisky to devouring the dishes of our Michelin star chefs;
- shrieking with exhilaration on the world’s fastest zip line at Zip World Penrhyn Quarry;
- exploring the serenity of our stunning Wales Coast Path – the only way-marked path in the world to stretch around the whole coast;
- delight in the harmonies of a Male Voice Choir during their rehearsals;
- enjoy learning a few Welsh words and connecting with our vibrant language. See our Welsh culture experiences fact sheet for inspiration;
- discover 'hwyl' moments experiencing the magic of events in Wales. From the ancient songs and poetry of the Welsh cultural Eisteddfod to the thrill of cheering on rugby at the Principality Stadium. Or whether it’s a big-name artist to the world-renowned Hay Festival of literature.
We also plan to:-
- Share our Welsh welcome with the world;
- Share stories of international product successes within the industry that are uniquely Wales/Welsh;
- Celebrate the things that make us uniquely Welsh and contribute to the feeling of ‘hwyl’ (joy) that can only be experienced in Wales– experiences, products, culture, heritage and language.
Be sure to check the industry website regularly as we continue to add useful resources for getting involved with Croeso 25.
The Croeso 25 logo and selected images (with more being added) can be downloaded for use in your Croeso marketing now. You can also access the wider searchable image library to help you promote Wales in your marketing.
To download you will need to register as a user on our Assets Library.
