Welsh food tour operator Loving Welsh Food has been awarded a grant by FOR Cardiff, Cardiff’s Business Improvement District, to create a new Cardiff food tour – The City of Arcades Tasting Tour.

The tour will highlight the buzzing food scene centred around Cardiff’s arcades and city centre, showcasing the wide range of international cuisine available from independent food businesses. As well as food tastings, there will be opportunities to shop and to learn about the city’s vibrant history.

City of Arcades is a brand created by FOR Cardiff in 2018 to promote Cardiff’s seven Victorian and Edwardian arcades and the city’s vibrant independent business community. Since then, City of Arcades has won national and international awards for its campaigns and events. The City of Arcades food tour will be the latest addition to its offering.

People walking through a shopping arcade on a food tour.
Looking up to the glass roof and lighting in a Victorian shopping arcade.

City of Arcades food tour

“We’re thrilled to receive this funding(...). It’s great to be part of the well-known City of Arcades brand. The grant will enable us to offer a unique experience in the Welsh capital - a culinary tour which also includes architecture, history and shopping.”

Set up by TV and radio presenter and producer Siân Roberts in 2016, Loving Welsh Food runs food tours and events in Wales, highlighting the country’s wide range of outstanding artisan producers, restaurants and food businesses through walking tours, minibus tours and its Taste of Wales evenings of music, poetry and food.

We are delighted to award Loving Welsh Food funding to create a food and drink tasting tour for Cardiff. We hope that this new tourism product will attract visitors from far and wide to explore Cardiff’s hidden gems.”

The tour will take guests on a leisurely stroll around the city centre passing through the arcades and by famous landmarks such as the Principality Stadium, Cardiff Castle, and Cardiff Market.

The Loving Welsh Food guides, who are all from the local area, will share fun facts and their personal stories about Cardiff and life in general in the Welsh capital. They can run tours in English, Welsh, French, Italian and German.

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