Pure Wales

Pure Wales

Expertly crafted journeys across Wales and the British Isles

Pure Wales is a Welsh tour operator with a newly launched website showcasing a raft of fresh tour ideas and immersive travel experiences across Wales and the British Isles.

The new platform places a strong emphasis on group travel, custom and private tours, and luxury experiences, with itineraries designed around Wales’s landscapes, culture, language, music, history, and food scene, paired with stays in some of the country’s best hotels.

Alongside bespoke and private travel, Pure Wales has introduced a small but growing programme of scheduled departures, suitable for private or trade bookings including:

• Pure Wales in a Week – a guaranteed small group tour running every two weeks from May to September
• Land of My Fathers – exploring Welsh heritage, ancestry, and identity
• Land of Song – Music of Wales – unique tour celebrating the music of Wales
• The Welsh Language Experience – a cultural deep dive into Wales’s living language

These sit alongside a growing portfolio of day tours and regional experiences, with several new partnerships and products planned for 2026.

With its expanded content, clearer trade focus, and flexible booking options, Pure Wales now offers travel partners a strong new platform for selling Wales, whether for small groups, tailor made itineraries, or high-end luxury travel.