The new Museum of Land Speed is now open and tells the story of Pendine and the last speed records set on the sands.

The seven miles of Pendine Sands in Carmarthenshire has always been a notorious setting for land speed records, especially in the 1920s. Sir Malcolm Campbell and John Parry Thomas (nicknamed the daredevil Thomas) competed with each other to be the fastest.

Clients will experience the thrill and exhilaration of racing along Pendine sands, feel the wind in their faces, and hear the noise of and smell of the engine & bumps in the sand. Video, sound and touch screens bring the exhibition to life. Interactives sit alongside real objects and are based on the principles of Science Technology Engineering and Mathematics. The interactive based on Guy Martin’s land speed record on a bicycle brings the story of cycling full circle from the Victorian era.

Large objects include the working race car ‘Babs’ and the wrecked parts of Babs currently in storage and the museum’s collection of motorbikes. The interactives explore many subjects – including why Pendine sand makes such a good beach to race on.

Two chairs and table in a hotel overlooking the coast.
Artist impression of motorcycles and other pieces in a museum.

Caban and Museum of Land Speed

The exhibition highlights inspirational individuals who have a passion for speed. However, visitors are encouraged to consider the environmental concerns behind land speed records by exploring the differences between engines powered by fossil fuels and those powered by electric.

There are two rooms for hire with views over Pendine Beach and Cardigan Bay.

The development also includes Caban with 14 rooms sleeping up to 43 guests in double, triple and family rooms.

Museum of Land Speed

Related stories

People on e-bikes looking out to the coast.

Wales product update

A six monthly roundup about what's new in Wales for the leisure Travel Trade.