Active holiday specialist Adventure Tours UK has announced its certification as a B Corporation (or B Corp). The small group tour operator, which provides small group tours, self-guided holidays and corporate breaks throughout the UK, has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers.

The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company has legally embedded their commitment to purpose beyond profit within their company articles.

The whole team at Adventure Tours UK have been working hard over the last 18 months and are immensely proud to have been recognised. They have legally embedded their commitment to purpose beyond profit within their company articles. This further demonstrates their dedication to creating the most sustainable travel business - for guests, employees, and the areas they visit.

There are currently over 1,100 B Corps in the UK and 6,279 worldwide representing a broad cross section of industries. They include some well-known brands such as outdoor clothing specialist Patagonia, Innocent and The Body Shop. Other travel industry B Corp companies include Intrepid Travel, TYF and Steppes Travel.

We and the rest of the B Corp community are really pleased to support Adventure Tours UK in paving the way for a new way of things.

Claire Copeman the co-founder of Adventure Tours UK was named the 'Start-Up Entrepreneur of the Year for Wales 2022' recognised for her entrepreneurial success story.

She’s thrilled with the recognition.


It’s been a long certification journey and our whole team have been invested in it from the outset. We are thrilled to finally become B Corp certified, affirming our passion and dedication to ensuring travel is truly a force for good."    

Adventure Tours UK are a small group tour operator set up by a team of outdoor enthusiasts. They offer bespoke, high quality UK outdoor adventures and activities for Travel Trade partners ensuring end -to-end branded experiences using regional adventure experts.

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