Roam offers ready-to-sell, self-guided bikepacking holiday packages across some of Wales’s most scenic and lesser-travelled regions. Designed with flexibility and simplicity in mind, Roam’s experiences are ideal for inbound operators, DMCs, and wholesalers looking to include low-impact, high-reward adventure travel within wider itineraries.
With packages tailored to FITs, private groups, and small group travel, Roam handles all logistics—from high-spec gravel bikes and full bikepacking kits to curated routes, accommodation, and navigation support—enabling partners to offer a seamless product to clients seeking a more immersive way to experience Wales.
“We want to make bikepacking accessible to everyday active travellers who may be new to multi-day cycling,” says Roam founder and ex-Team GB cyclist Joe Armstrong. “Wales is perfect for this kind of slow adventure—dramatic scenery, quiet backroads, and a real sense of freedom.”
Key Features for Trade Partners:
Product Type: Self-guided, multi-day bikepacking holidays
Target Market: FITs, private groups (2+), small group adventures
Trip Duration: 2–4 days
Locations: South Snowdonia, Cambrian Mountains, Brecon Beacons
Daily Distance: ~30 miles (with ~25% on gravel/forest tracks)
Included: Gravel bike, bikepacking bags, GPS device with pre-loaded route, accommodation (camping or B&B), support service, pre-trip info pack/video
Accommodation: For guests choosing the B&B option, we use high-quality, independently run B&Bs and small hotels wherever possible, offering character, comfort, and warm Welsh hospitality
Luggage Storage: Optional luggage storage available at the start/finish point for guests travelling with additional items.
Prices: From £325pp (2-day camping) to £495pp (3-day B&B)
Group Options: Private groups welcomed; child-friendly for ages 12+ (with £100 discount)
Bike Sizes: Suits riders from 5' to 6'6"
Roam’s routes favour rural hospitality and responsible tourism. Overnight stops are in locally owned accommodation and campsites, often within walking distance of traditional pubs. Start points are accessible by train, and sustainability is built into the experience—from eliminating single-use plastics to supporting small Welsh businesses and promoting low-impact travel.
Founded by Joe Armstrong, a former elite cyclist and expedition leader, and Gabrielle Coope, a yoga teacher and nature guide, Roam is a small, family-run operation committed to slow, soulful travel experiences in Wales.
For product details, trade pricing, or bespoke group options, please get in touch with Roam to discuss collaboration opportunities.
