Information about Wales for the Travel Trade

Dramatic landscape of a lake, mountains and clouds.

Images and films of Wales

High quality photographic images and films that can help the Travel Trade to promote Wales.

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Travel Trade newsletter sign up

Subscribe to Visit Wales' Travel Trade newsletter to keep up to date with the latest developments.

Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

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Artist impression of a new football museum.

New Football Museum to open in Wrexham in 2026

Wrexham is developing a new Football Museum for 2026 celebrating Welsh football and the area's heritage.

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Museums
Arts

North Wales

Featured… A selection of our heritage and culture itineraries and fact sheets

An aerial shot of a slate quarry valley, fields and reservoirs.

Industrial heritage in North Wales

Places and attractions to visit to learn about the industrial heritage in North Wales.

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A view from a height of St Davids Cathedral with a blue sky and wispy clouds.

Heritage and culture along The Coastal Way

A five day itinerary featuring key heritage and cultural attractions along The Coastal Way.

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Aerial shot of a village and the slate quarries surrounding it.

North West Wales slate landscape, a UNESCO WHS

Discover the six areas of the North West Wales Slate Landscape, a UNESCO World Heritage Site.

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A cart being pulled by horses in a show arena at an agricultural festival.

Welsh culture experiences

A range of Welsh cultural experiences to discover around Wales for inclusion in itineraries.

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A small chapel overlooking the cliffs and the sea.

Celtic Wales and early Christianity

Find locations to visit and learn more about early history in Wales.

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Male voice choir singing and being conducted at Portmeirion.

Male voice choirs in Wales

A list of male voice choirs in Wales including rehearsal times for the Travel Trade.

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Distance view of Rhondda Heritage Park with hills in background.

Industrial heritage in South Wales

Places and attractions to visit to learn about the industrial heritage in South Wales.

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Tide out at Three Cliffs Bay with rivulets of sea water left on the sandy beach.

Exploring Wales in a week

A seven day sightseeing itinerary exploring the highlights of Wales.

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Wales based DMCs, wholesalers and ground handlers

Companies that can help you with Wales itineraries and tours.

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Touring

A castle surrounded by a moat on a sunny day.

Online training courses

Online training programmes for the Travel Trade to learn more about Wales and to help promote and sell your tours.

16 May, 2022

Aerial view of a castle with surrounding countryside and coast.

'Talking Heads' a collection of short films

A variety of short films on products and experiences for the Travel Trade industry in Wales

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A train travelling alongside the coast and a castle on a hill.

Travelling to and around Wales for the Travel Trade

Information for the Travel Trade regarding travelling to Wales by air, sea, rail and road and how to travel in Wales.

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Transport and travel

A car driving a zig zag road on a headland by the coast.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

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A selection of itineraries and fact sheets

Craig Goch dam and reservoir with autumn colours on the hills beyond in the Elan Valley.

Explore South and Mid Wales on The Cambrian Way

A five day sightseeing itinerary discovering the highlights of South and Mid Wales, along The Cambrian Way.

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Three kayakers on the ocean with a rocky cove backdrop.

Activities along The Coastal Way

A five day activity itinerary combining adventure and sightseeing by the coast.

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A stunning scenic shot of Pontcysyllte Aqueduct with the river flowing beneath.

Highlights of The North Wales Way

A four day sightseeing itinerary discovering the highlights of The North Wales Way.

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Castles and stately homes

A seven day itinerary exploring castles and stately homes around Wales.

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A scene of the lake from a gate with mountains and trees reflecting in the water.

Film locations in Wales

A list of Welsh locations where actors, directors and their crew have visited Wales to shoot their cinematic movies.

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Aerial shot of a festival against an estuary.

Festivals and events in Wales

A selection of key annual festivals and events happening in Wales to include in Wales itineraries.

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Shoppers browsing the stalls at Cardiff Indoor Market.

Discover Wales' shopping highlights

Discover shopping in our cities and market towns.

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Pompeian garden with colonnades and lawns surrounding the central fountain.

National Trust sites in Wales

National Trust places to visit including gardens, castles, historic houses, coast and countryside.

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A selection of our food and drink fact sheets

A room with kegs as tables and vats in the background.

Visit the drink producers of North and Mid Wales

Beer, cider, whisky, gin, wine tours and tastings in North and Mid Wales.

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Views of a vineyard and the hills beyond.

Visit the drink producers of South Wales

Beer, cider, whisky, gin, wine tours and tastings in South East and West Wales.

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Aerial shot of a food festival, arts centre and civic building.

Welsh food experiences

Discover Welsh food including tours, cookery schools, workshops, festivals and markets.

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A cast of performers entertaining people.

'A Taste of Wales' evening with Loving Welsh Food

Loving Welsh Food and partners introduce A Taste of Wales evening of food, drink and entertainment.

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Experiences

Places to eat along The Coastal Way

A selection of restaurants and cafés by the coast.

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Experiences

Sustainable holiday inspiration

A train travelling through the countryside with hills in the background.

Sustainable transport travel around Wales

Transport for Wales launch new sustainable initiative to promote public transport.

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A centre for alternative technology nestled amongst forestry and fauna.

Eco friendly days out at CAT

Visit Centre for Alternative Technology (CAT) for day experiences and group packages.

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A group of people participating in stand up paddleboarding on a river.

Low carbon UK adventure holidays

Environmentally friendly small group adventure holidays are provided by Adventure Tours UK.

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Make a difference on a volunteering holiday

How to become a volunteer, learning new skills and meeting people whilst taking a working holiday.

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Three walkers taking a walk along the Llynnau Mymbyr lake in Snowdonia.

Explore Wales by foot

Find information on walking Wales’ coast, mountains, hills and valleys.

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Landscape image of a reservoir, surrounded by a mountain and trees.

Walking in Wales toolkit for the Travel Trade

A toolkit is available for the Travel Trade to assist arranging walking holidays in Wales.

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Silouette of a lady golfer taking a swing at Pyle and Kenfig Golf Club.

Discover Wales’ must play golf courses

A selection of golf courses by region to include in a Wales golfing itinerary.

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The ruins of an abbey with a church in the background.

Rediscover ancient pilgrimage routes on foot

Pilgrimage routes around Wales to be discovered on foot, varying in length.

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Latest news

30 March, 2023

People on a coast path looking out to sea.

Year of Trails - discover the best of Wales by rail

Wales is celebrating its Year of Trails and clients can discover the country by rail and by foot.

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New Football Museum to open in Wrexham in 2026

Wrexham is developing a new Football Museum for 2026 celebrating Welsh football and the area's heritage.

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Museums
Arts

Aerial image of Cardiff with the castle and the stadium in view.

Daily flights from Paris-Orly to Cardiff Airport

Find out more about new flights starting in spring between Paris-Orly and Cardiff Airport

Penderyn Distillery will launch in Swansea in 2023

A new Penderyn Distillery is set to open in Swansea for 2023, its third location in Wales.

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A chapel on a footpath amongst coastal cliff faces.

Pembrokeshire - a most loved travel destination

Pembrokeshire is named as one of the world's most loved travel destinations.

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Contact the Visit Wales Travel Trade team

Get in touch with Visit Wales and regional companies.

Two people walking along the cliffs towards a lighthouse.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and to visit Wales safely.

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Wellness