Now that the Olympic Games are over, anyone in need of a fun sporting fix between now and the start of the Paralympics later this month should head for the UK's smallest town, Llanwrtyd Wells in Powys, Mid Wales, where the World Alternative Games opens this week (August 17 until September 2).
The Corinthian Spirit is the ethos of these unique and wacky Games with a firm emphasis on getting involved, getting active and having fun. So while participants won’t be going for Gold against a Mo Farah, Jessica Ennis or Jade Jones, there will be plenty of opportunity to achieve personal glory in one of the off-beat and quirky events being staged at Llanwrtyd Wells, such as stone skimming, worm charming, chariot racing and wife carrying.
Llanwrtyd Wells, with a population of less than 700, is already renowned as home to 'alternative' annual events such as the World Bog Snorkelling Championships and the Man v Horse Marathon, which will both be part of this year’s one-off World Alternative Games 2012.
Part-funded by the Welsh Government, the idea for the World Alternative Games was born following the announcement of the London 2012 Olympics. It is hoped The Games will attract thousands of additional visitors to the town this year, hard on the heels of the phenomenal success of Team GB at the London Olympics.
Welsh Business and Tourism Minister Edwina Hart said:
"Following those unforgettable moments of sporting glory and agony at the London Olympic Games, Llanwrtyd Wells will take over the sporting baton for some light-hearted sporting fun and frivolity as people from all over the UK and beyond gather in Mid Wales to celebrate these alternative sports and enjoy a rich variety of outdoor activities.
“This great little town in the Heart of Wales, renowned for its quirky and imaginative events, will welcome fun-loving competitors from far and wide to play its own unique part in ensuring that 2012 will be a sporting summer to beat all others.”