Travel Trade Wales

The Best of Welsh Cuisine come to the Capital for Wales Week in London

The Best of Welsh Cuisine come to the Capital for Wales Week in London

True Taste Wales

Londoners will be able to celebrate St David’s Day in style with a series of free foodie events taking place across the capital to celebrate Wales Week in London 2012 (March 1- 4).

From a Welsh Food Market on the South Bank of the River Thames, tastings and tutorials, to in-store food and drink sampling, there is something for everyone.

The events are being organised under the Welsh Government’s Wales the True Taste banner in partnership with John Lewis, Waitrose, The Real Food Market and renowned grocer Partridges.

Alun Davies, Deputy Minister for Agriculture, Food and Fisheries said, “Wales Week in London affords us an excellent opportunity to spread the word about our food and drink. We have such a wonderful array of produce, and we want to share it with as wide an audience as we can!

“There is of course a strong link between the Welsh and London, and I hope the events planned for the city will not just evoke memories and prompt ‘hiraeth’ for some but also promote all-year-round interest in Welsh food and drink.”

The three-day St David’s Day True Taste Market* at the Southbank Centre, Royal Festival Hall (March 2-4) will be a feast of Welsh food and drink excellence.

The market will showcase some of Wales’ best produce, featuring a variety of Welsh producers*, along with street entertainment, recipe ideas to try at home and cookery demonstrations* at the True Taste Truck (demonstration kitchen) from top chefs including James Sommerin of the Michelin starred The Crown at Whitebrook, Jim Hamilton of the Llansantffraed Court Hotel, Rhodri Edwards of Y Ffarmers, and No 18 from Crickhowell.

Elwen Roberts from Hybu Cig Cymru – Meat Promotion Wales will be preparing Welsh Lamb for the True Taste Truck; and sampling will focus on food that is available in London/South East England or online.

On Friday and Saturday evening celebrations will include special Welsh themed cocktails created by the Wales Millennium Centre’s ffresh Bar & Restaurant, featuring Wales the True Taste award-winning ingredients!
Welsh flavour will

be coming to the Kings Road on St David’s Day (March 1st) where Partridges will be holding in-store tastings including cheese, organic meats, chocolates and more. While the in-store café will feature Welsh cakes, handmade preserves, and traditional Welsh rarebit made with Welsh cheese and Monty’s Brewery Welsh ale.

Also on St David’s Day there will be special events at the John Lewis Foodhall in Oxford Street, and the Waitrose flagship store in Canary Wharf.

Shoppers in the John Lewis Foodhall will be able to sample award-winning Welsh food and drink from 17 producers and enjoy musical delights too from Welsh harpist Amanda Whiting and singer Joanne Thomas.

Whisky lovers are in for a treat too with in-store tastings from the Welsh Whisky Company, while cheese fans can learn about Welsh cheese and how to pair it with beer at three free tutored tasting sessions (to reserve a place see notes to editors). There will also be a draw to win one of three True Taste hampers for participants.

Welsh farmhouse cheeses, Welsh Whisky and Brains beer will sampled at Waitrose Canary Wharf, where that traditional teatime favourite – Tan Y Castell Welsh cakes will be served to shoppers, who will also enjoy some Welsh entertainment by harpist Siobhan Swider throughout the day.


*The St David’s Day True Taste Market at the Southbank Centre opening times are as follows:
Friday, March 2nd – 12pm to 8pm
Saturday, March 3rd – 11am to 8pm
Sunday, March 4th – 12pm to 6pm

For more information, please contact the Welsh Government’s Food, Fisheries & Market Development Division PR Manager Rachel Coles on 03000 622201 or 07800 864157 or email

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