Travel Trade Wales

The Swan at Hay hotel relaunches after £1 million makeover

The Swan at Hay hotel relaunches after £1 million makeover

The Swan at Hay


The Swan at Hay, a beautiful listed Georgian hotel in the famous Welsh Marches book town of Hay-on-Wye has been fully refurbished and restored to its former glory.


With 19 en-suite bedrooms and banquet facilities for up to 120 people, the owners have spared no expense on the £1 million makeover, which has preserved the property’s heritage.

The former coaching inn has a new roof and chimneys, all the rooms have been refurbished, log burners have replaced electric fires in reinstated fireplaces to add warmth and character and shutters have been removed to allow light to flood into rooms. Special eco paint has been purchased to decorate the building, which has been completely repointed.

On the ground floor, The Swan has a Market Bar with an original painting by Welsh artist Aneurin Jones, the 1812 bar with an informal dining area with 26 covers – named after the year the hotel was built – garden room restaurant with 30 covers, Green Room for private dining and the Coach House function room for up to 150 guests

Local tradesmen were used to do the refurbishment, including the stonemasonry, soft furnishings, toiletries, oak tables, flooring and windows. All the paintings on display in hotel were purchased from Lion Street Gallery, Hay on Wye and local artist Lea Gregory.

“This is a wonderful investment for Hay on Wye and we want The Swan to be the best hotel in the town with a reputation for using good, local products,” said managing director Calum Milne. “It’s a comfortable coaching inn ideal for short breaks, weddings, special events and exploring the Welsh Marches, the Black Mountains and the Brecon Beacons National Park.

“Because Hay on Wye is the book capital of the world, The Swan is perfectly located for various local festivals throughout the year, including the Hay Literary Festival in May, which attracts visitors from around the globe.

“The town is famous for privately owned shops and we are a privately owned company that is committed to using local tradesmen and buying local services wherever possible. We want to support the local economy and to play an active role in the community.”

Talented young head chef Jerry Adam, who formerly worked under Nick Brodie at Llangoed Hall, has a brigade of four and is already winning rave reviews from inspectors and food critics for the quality of his dishes. The hotel offers bar, restaurant and tasting menus.

Many of the ingredients used in the dishes are sourced from the hotel’s garden, which has a wide array of fruit trees and raised beds for vegetables and herbs.

Originally built as a coaching inn, The Swan at Hay was used as a private house for a time before reverting to a hotel in the 1950s. It was originally popular with English visitors attracted to the spa towns of Mid Wales.


Visit their website to book accommodation, meeting rooms, the restaurant and more.


Mid Wales and the Wye Valley Itinerary


Wales in 3 Days


Published 9 February 2017

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