Travel Trade Wales

Six-figure spa extension to broaden tourism horizons

Six-figure spa extension to broaden tourism horizons

The Metropole

Luxury hotel and spa, the four-star Metropole in Llandrindod Wells, has secured a six-figure sum to expand its spa facilities, supported by Barclays.


The new development will include high-end treatment suites, nail bar, spray tan facility, and a comfortable relaxation and reception area.


The facility will create five new full-time posts, and will enhance the current facilities which include an 18m heated swimming pool and whirlpool spa, gym, sauna and steam room.


The Metropole is a family-run business, and MD, Justin Baird-Murray, and his sister, finance director, Sarah Hill, have overseen a £5m refurbishment of the prestigious Welsh hotel, resulting in an upgrade to its current four-star status.


“The spa extension will widen our appeal, both to our local customer base, and to our overnight leisure visitors,” explains Justin Baird-Murray.


“From a tourism point of view, our bespoke spa packages, which feature high-end treatments and spa beauty products, will bring in a greater range of guests. Over a three-year period we expect to generate an additional income of £175,000 per annum.”


Kath Whitrow, Barclays relationship director says,

“By working closely with the owners and really understanding their business, Barclays has been well placed to support The Metropole both financially and professionally throughout its latest expansion.


“Barclays is committed to using its industry expertise and specialists to support such expansions, which enable Welsh businesses to compete and win major contracts in a competitive market, bringing real benefits to the local economy.


“The Metropole is a huge asset to Wales. Following heavy investment, the place looks superb, it has fantastic food, smart bedrooms and spa, and, unlike many large hotels, offers a personal touch, thanks to the fact that it remains a family business.


“The extended spa facility will help the hotel increase its appeal to a wider audience, and capitalise on the fact that people are taking fewer overseas holidays, but still need to recharge their batteries with weekend breaks.”


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