The naming of Trearddur Bay's new lifeboat by Prince William and his fiancee Kate Middleton saw the Anglesey village swamped by photographers, journalists and broadcasters from all over the world.
But the huge interest in the island was no one-day wonder. TV companies have been filming in the area for some time in the run-up to the royal wedding on 29 April and local businesses are confident the resulting boost in trade so far is just the tip of the iceberg.
"We've been beseiged by media in the last week or so, which at this time of year is fantastic," said David Robertson, director at Ye Olde Bull's Head Inn, Beaumaris.
"We've had American news channels staying with us. And there's still a lot bubbling along under the surface with more press visits planned.
"Things look very promising. It's bound to have effect on the summer trade."
Prince William already has a home on Anglesey which he is renting for the duration of his posting at RAF Valley. It will be the couple's first home together after their marriage.
TV travel expert Simon Calder recently told island tourism businesses it was "the kind of publicity money can't buy" and he predicted a massive increase in the number of cruise ships visiting Anglesey because of the royal connection.
Gethin Morgan, Anglesey Council's principal tourism and marketing officer, said the number of international media enquiries received following the engagement announcement was amazing.
"It is going to have a huge impact," he said.
A Welsh Assembly Government spokesperson said: "We hope this invaluable exposure will translate into benefits for the tourism industry in Anglesey and Wales as a whole.
"Following on from successful high profile events like the Ryder Cup, Wales profile abroad as somewhere to visit, live and work continues to grow."