It may not have quite as much sun, but a south Wales beach is rivalling those in Spain, Italy, Turkey and Greece to be named among the best in Europe.
Rhossili Bay on the Gower peninsula is third in a list of best European beaches in a survey of worldwide tourists by the TripAdvisor website.
It was beaten only by Rabbit Beach at Lampedusa, Sicily, and Playa de las Catedrales in Rabadeo, Galicia, Spain.
Swansea council pronounced itself "delighted but not surprised".
Council leader David Phillips said: "We hope that many more visitors continue to enjoy its outstanding natural beauty."
Best beaches in Europe
1. Rabbit Beach, Lampedusa, Sicily, Italy
2. Playa de las Catedrales, Ribadeo, Spain
3. Rhossili Bay, Rhossili, Swansea,
4. Playa de ses Illetes, Formentera, Spain
5. Woolacombe Beach, Woolacombe, Devon
6. Elafonissi Beach, Elafonissi, Crete, Greece
7. Iztuzu Beach, Dalyan, Turkey
8. La Pelosa Beach, Stintino, Sardinia, Italy
9. Porthminster Beach, St Ives, Cornwall
10. St Pauls Bay, Lindos, Rhodes, Greece
Rhossili Bay is a three-mile (4km) stretch of white sand within an area designated as the first Area of Outstanding Natural Beauty in the UK.
It has Worm's Head at one end - a small tidal island and the most westerly tip of Gower - and on the other there is the other small tidal island of Burry Holms.
Along the beach is a sole building - the Old Rectory, an old house dating to the 1850s which is now owned by the National Trust - and a ship wreck can be seen on the sand at low tide.
Rhossili Bay was one of three UK beaches that made the top 10 European list, joining Woolacombe Beach in Devon in fifth, with Porthminster Beach at St Ives in ninth.