Mid Wales is Open for Business
An organisation that represents around 600 tourism businesses across Mid Wales has reassured tourists that the region is open for business despite the weekend flash floods in some coastal areas that made national news headlines.
Anne Lloyd Jones, chairman of Machynlleth-based Mid Wales Tourism, said the national publicity about flooding in the Aberystwyth area had impacted negatively on the region.
The flooding risked having a double impact on the region, she added, as some tourism businesses, which had been affected by flooding, had reported cancellation of bookings this week.
She empathized with the people whose businesses and homes had been flooded and praised the excellent work of the emergency services and community spirit in those areas.
She stressed, however, that the vast majority of tourism operators in Mid Wales were unaffected by the flooding and were looking forward to welcoming visitors.
“There is a danger, if we are not careful, that all the publicity about the weekend floods will discourage tourists from coming to Mid Wales, which would be very damaging to the local economy,” stressed Mrs Lloyd-Jones.
“The vast majority of tourism businesses are operating as normal and we hope that tourists will return this weekend. I can understand their concern after seeing the national coverage of the terrible flooding scenes, but this was a very rare extreme weather event when a month's rainfall fell in a day.
“The last thing Mid Wales needs now is for tourists to stay away from the region, which has so many things for people to see and do in June.”
For a comprehensive guide to Mid Wales visit www.visitmidwales.co.uk or download the 'Show Me Wales' iphone/ipad app and mobile website - www.m.showmewales.co.uk