Travel Trade Wales

Llandudno Visitors to follow White Rabbit on new app tour

Llandudno Visitors to follow White Rabbit on new app tour

White Rabbit statue

A new augmented reality app will let visitors to Llandudno follow the White Rabbit and learn the connections the North Wales seaside resort has with the beloved Alice in Wonderland books.


Supported by Visit Wales’ Digital Tourism Business Framework programme and funded through the European Regional Development Fund, the App follows the real Alice in Wonderland, (Alice Liddell) who inspired Lewis Carroll’s classic novels. In the App she returns to Llandudno, her holiday residence as an 8 year old girl, and tumbles down the rabbit hole after the White Rabbit and into a virtual world of exploration.


The app features key landmarks relating to Alice’s adventures in Llandudno and interpretations featured in the classic novels. More than 55 bronze cast footprints will be dotted around the town and will act as waymarkers to support the digital trail and new town trail map.


Visitors will be able to engage with the characters by standing in any particular scene, creating their own special memories and digital post cards which you can share immediately on social media, by using special features within the App.


Deputy Minister for Culture, Sport and Tourism, Ken Skates, said, “The Digital Tourism Businesses Framework has improved the way tourism businesses use digital technologies and has created innovative and exciting products which improve people’s experience of visiting Wales."


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