Travel Trade Wales

Increase in Cycling Holidays

Increase in Cycling Holidays

Wheely Wonderful Cycling

Award winning specialist tour company Wheely Wonderful Cycling has reported a 64 per cent increase in overseas visitors so far this year.

Kay Dartnell, from the company, says most overseas visitors booked their tours outside of the Olympic dates, the only exceptions being expat families who have combined a visit home and an active cycling short break around their Olympic tickets.

The company markets in excess of 50 different cycling, canoeing and walking holiday packages Wales and the English borderlands. It specialises in self-guided itineraries for all types of cyclists and walkers, with all holidays starting from Petchfield Farm in the Teme Valley near the historic town of Ludlow.

Wheely Wonderful Cycling - - is a member of Mid Wales Tourism, an independent organisation representing around 600 tourism and hospitality businesses across Powys, Ceredigion and Meirionnydd.

Many of the bookings were made at the start of the year. “The weather has not put off overseas visitors,” said Kay Dartnell. “Our weather forecasters’ tales of woe just don’t seem to register on the news abroad - thank goodness!

“One reason for the increase in bookings is probably that holidays in the UK are good value because of the strength of other currencies against sterling. Our good value prices for children have also been a factor, as 60 per cent of overseas visitors have been families.

“Families have also led the big increases in visitors from Europe, including Spain and Italy - up from 17 per cent to 59 per cent - and from the ex-pat community who accounted for 20 per cent of our visitors.”

Long haul visitors from North America and Australia have slightly decreased from last year, when Australian visitors were reporting that they were getting twice as many pounds to the Australian dollar than previously.

“UK visitor numbers have also grown, but they have just taken their holidays at different times this year,” added Kay Dartnell. “Earlier in the year, we had a number of families who said they were holidaying early because the parents were in professions that needed to be around for the Olympics.”

The most popular tour this year is an action-packed cycling and canoeing holiday, which, combines a two day cycle tour through the Welsh borders and black and white villages of Herefordshire followed by a wonderful Canadian canoe trip down the River Wye on the third day. The holiday costs from £220 for adults and £145 for children.

For more information, contact Kay Dartnell 01568 770755 or email or visit


  • UKInbound Member
  • Association of Group Travel Organisers
  • ETOA Member
Link to home page