Travel Trade Wales

Greynog Hall turns Gaming Technology into a Business Helper

Gregynog Hall turns Gaming Technology into a Business Helper

Greynog Hall

A famous Mid Wales conference and event venue has recognised the importance of information technology to drive the business forward by investing £30,000 in a computer system.


The new system installed at Gregynog Hall at Tregynon, near Newtown includes property management and point of sale elements, which improve the running of the successful business.


Apart from the busy conference and event venue, the Gregynog estate comprises important gardens, a woodland Site of Special Scientific Interest, a variety of domestic and farm tenancies and a reservoir. Fifty staff are employed on the estate,which was bequeathed by Margaret Davies as a deed of gift to the University of Wales51 years ago.


The new American computer system, which was designed for casinos in Las Vegas and operates in a number of sites across Wales, was installed by Agilysys Europe.


“The new system will automatically produce detailed banqueting reports, financial breakdowns and legally binding contracts for every conference and event held at Gregynog Hall, which reduces greatly the admin work involved,” said Karen Armstrong,director of Gregynog Estate.


“It has meant that a differential room pricing structure has been put in place and that packages for tourism can be sold online via the Internet travel agency interface, which operates in 43 different languages.


“The electronic point of sale system allows us to analyse in detail shop and bar sales so that we can identify potential for new product lines.


“Extensive training is required to operate the complex system but staff are excited by the potential of the software."


The new system is the result of a six-month project, which began in January at HOSTEC 2011 at the NEC, Birmingham followed by installation and training this summer and a live launch in August.


The constant challenge facing Miss Armstrong, who spent 10 years as Head of Operations at Ironbridge Gorge Museum in Shropshire, is supporting the upkeep of the estate and attracting new business in the challenging economic climate.


Appointing new members to the management team and achieving the coveted Investors in People Leadership and Management Model have been key to the success of the business.


Gregynog has been an Investor in People since 2003 and has also achieved the Hospitality Assured service industry standard and the Quality Assured Visitor Attraction and Green Tourism Business awards.


Museum accreditation is now being sought to gain recognition for the hall’s important collections of art and furniture, following the installation of museum quality intruder alarm and environmental monitoring systems and UV filters on windows.


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