Travel Trade Wales

Ferry helps provide £4m boost for City

Ferry helps provide £4m boost for City

Fastnet

MORE than 100,000 extra tourists sailed into Swansea in the first six months of the year, giving the economy a £4 million boost.

 

Swansea Council credited the relaunched Swansea to Cork ferry service and better working partnerships for the increase.

 

Graham Thomas, Swansea Council's cabinet member for culture, recreation and tourism, said: "It's very encouraging to see that tourism, one of the largest sectors of the local economy, is meeting the challenge posed by the current economic downturn.

 

"The council makes a significant investment in the tourism sector and we have, over recent years, totally refocused our marketing activity.


"Our marketing activity also took on an added dimension in the spring with support from the Assembly to deliver a marketing campaign in Cork that followed the reintroduction of the Swansea to Cork ferry."

Statistics measured by Steam (the Scarborough tourism economic activity model) showed a 5 per cent rise in the number of people who came to Swansea and a 4 per cent rise in how much they spent between January and June compared with last year.

 

The number of visitors rose from 1.66 million to 1.74 million and the total expenditure rose from £120.1 million to £124.4 million.

Steve Hopkins, Swansea Council's tourism manager, says that continued investment by both the public and private sector is vital if progress is to be maintained.

 

He said: "We recognise how important the marketing and investment made by the private sector is to raising the profile of the destination, and this explains why so many major international hotel brands are now looking to invest in Swansea."

 

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