Travel Trade Wales

Cardiff Visitor Survey 2010

Cardiff Visitor Survey 2010

Cardiff City Centre

Ninety-nine per cent of visitors who come to Cardiff would recommend a visit to the city, according to the 2010 Cardiff Visitor Survey.


Over 1,200 visitors were interviewed between June and September last year for Cardiff Council's Tourism Development & Visitor Services group, and perceptions of Cardiff were very positive with 95 per cent agreeing they had been made to feel welcome, and 90 per cent
agreeing Cardiff is a vibrant and lively city.


Over half of the respondents reported their visit was better than they'd expected, and almost every one of them described their visit as enjoyable, or very enjoyable.


Almost a third of all visitors were from Wales, with 42 per cent from England and 26 per cent from overseas and approximately two-thirds had visited the city previously.

 

Over half (53 per cent) of visitors reached Cardiff by private car, approximately a quarter (24 per cent) had travelled by train and 10 per cent by public bus or coach.


Comparisons with previous surveys allow changes to be tracked over time. For example, not surprisingly 40 per cent of respondents in 2010 used the internet to plan their visit compared with 21 per cent in 2007 and even fewer in 2005.


Some responses remain consistent, however – interest in the city's history is always one of the top reasons visitors give for choosing to come to Cardiff, and the most popular locations visited are Cardiff Bay, Cardiff Castle and the shops.
 

Copies of the full report are available from the council's Tourism Development & Visitor Services group, on (029) 2087 2523, or tourismresearch@cardiff.gov.uk
 

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