Travel Trade Wales

Cambrian Mountains Ambassadors

Cambrian Mountains Ambassadors

Cambrian Mountains

As part of the Cambrian Mountains Initiative, President HRH The Prince of Wales has appointed a group of Tourism Ambassadors to help promote quality tourism in the region. A total of 28 Ambassadors includes top hotels, restaurants and award winning attractions. They range from a Michelin star hotel to a stylish Yurt Farm; a 5* farm cottage to a rural gastropub; a rural spa to a seaside boutique hotel; plus restaurants with rooms, luxury lodges, steam trains, a gold mine; the fabulous Welsh Quilt Museum (Lampeter), Rhiannon Gold Centre (Tregaron) and a delightful National Trust country estate (Llanerachaeron).


The Cambrian Mountains offers truly spectacular, remote upland scenery and wildlife for nature lovers, mountain biking and walking. For information on all Ambassadors, please visit

  • UKInbound Member
  • Association of Group Travel Organisers
  • ETOA Member
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