With news that Brecon Beacons National Park has been voted the
5th ‘Favourite UK Tourist Attraction’ in the Guardian Observer Travel awards last weekend - timing couldn’t be more perfect for the
launch of the new Brecon Beacons marketing strategy for consultation.
Coming in fifth place behind top London Tourist Attractions – The Victoria and Albert Museum, The British Museum, The Imperial War Museum and The National Gallery – 2010 has been an exciting year
for Brecon Beacons National Park, with welcome news that it’s also received destination status in Wales. Put simply, for the first time money has been set aside to promote the National Park and the businesses in it. In the past it was marketed as part of mid-Wales
or part of Powys but now for the first time it can stand alone as a
top destination in its own right.
With funding support from Powys County Council, Tourism
Partnership Mid-Wales, Carmarthenshire County Council and
Brecon Beacons National Park Authority, a draft tourism marketing strategy for the area has been delivered this week to the
Sustainable Tourism Partnership by Tom Buncle and Robin Barker of Yellow Railroad.
The Partnership includes representatives from Brecon Beacons National Park Authority, Brecon Beacons Tourism, Powys, Carmarthenshire and Monmouthshire County Councils and the
Regional Tourism Partnerships.
Director of Brecon Beacons Tourism, Punch Maughan and Sustainable Tourism Manager for Brecon Beacons National Park Authority,
Richard Tyler issued a joint statement saying: “We are delighted
that the Brecon Beacons National Park is developing a worldwide reputation as a choice holiday destination and tourist attraction. It seems like an ideal moment for our draft marketing strategy to make its first appearance. We intend to make the strategy and action plan something concrete that will help all the partners to look at their role in the marketing of the region and help ensure all their actions are working to bring the best profile of the region to our potential visitors.”
The strategy is available as a draft document for comment until the 29th October and is available at www.businessinfobreconbeacons.com