Budding bakers from around the globe are invited to submit their take on the most famous bake from Wales, as part of the Jones Crisps World Bara Brith Championship to be held in November at Llandudno.
With a cash prize of £100 available for the outright winner and a year’s supply of Welsh hand-cooked crisps, the event will be held in partnership with the Llandudno Christmas Fayre.
“Working with the Fayre makes sense all round,” said Geraint Hughes, co-owner of Jones Crisps. “It’s one of Wales’ premier Christmas food markets, and bakers will be able to deliver their entries on Thursday November 17th and enjoy the Fayre’s attractions at the same time. Our esteemed panel of judges will decide on the World’s Best Bara Brith the following day.”
Entrants will also be able to send their Bara Brith through a network of pick-up points around Wales or by post as interest is expected to come from far and wide.
“We do expect entries from literally around the globe, with bakers from Japan already expressing interest,” shared Geraint Hughes. “It’s no surprise really when you think how popular Bara Brith is. It’s one of Wales’ top food treasures.”
Sharing the judging workload will be Tegwen Morris, National Director of Merched y Wawr, award winning cake maker and Coleg Llandrillo lecturer Sally Owens and Rhian Mostyn Jones who with her husband Gareth Wyn Jones run Ty’n Llwyfan, an upland family sheep farm at Llanfairfechan.
“We have decided to keep the criteria as broad as possible to encourage variation, although it may well make our task more difficult,” explained Tegwen Morris. “We will be requesting that each entry is supplied with a list of ingredients, as that will help the judging process.”
Joining the Merched y Wawr in supporting the World Championship will be Go North Wales, Bodnant Welsh Food Centre and Llandudno Chamber of Trade.
“What better way to raise the profile of one of our most iconic Welsh food produce than hosting the first ever Jones Crisps World Bara Brith Championship,” said Jim Jones, Managing Director of Go North Wales, who recently prepared a blog on Bara Brith for overseas tourists. “The event can only help us promote our great food and drink offer.”
To coincide with the Championship, Llandudno’s Chamber of Trade will co-ordinate a “Cake Trail” around Llandudno’s array of retail businesses, and Bodnant Welsh Food Centre will produce the winning Bara Brith in time for Christmas.
“Not only will the winner get the coveted title of the Best Bara Brith maker in the world, which by the way is far more prestigious than winning the Great British Bake Off,” said Geraint Hughes, “he or she will also get the opportunity to see their very own Bara Brith being produced by artisan bakers to be sold to the public.”
Bakers will need to register their interest to secure entry by e-mailing email@example.com or calling 01758 701380 by midnight Saturday November 12th.
Tha Championship will be co-ordinated and administrated by Jones Crisps, and those interested can be kept up to date with progress via their website www.madryn.co.uk or their twitter feed @JonesoGymru
The winner will be presented on Friday, November 18th at the Holy Trinity Church, Llandudno.
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Published 26 September 2016