Travel Trade Wales

American Express has named Wales as one of their 2016 Trend Destinations

American Express has named Wales as one of their 2016 Trend Destinations


American Express Essentials, home to the best new trends in travel, culture, food and luxury lifestyle has listed Wales in their 2016 Global Trend Destination Hot List. They describe our country as not only an outdoor destination but also an adventure of the mind, especially as we’re also celebrating the world famous Welsh writer, Roald Dahl’s centenary this year.


We have selected some useful information below so, whether your customers are young or old, looking for an activity adventure or an adventure of the mind, they can enjoy a Welsh adventure in our Year of Adventure 2016.



Adventure Wales – Land Adventure

Adventure Wales - Underground, Air & Water 


Roald Dahl*


Wales for Families


*Roald Dahl 2016 - It’s 100 years since the birth of Welsh born author and the world’s number one story teller. ‘Roald Dahl 100’ celebrates this most maverick of authors and the magical adventures he penned inspired by his early years growing up in Cardiff. Celebrations include City of the Unexpected (17-18 September), a city-wide performance produced by National Theatre Wales and the Wales Millennium Centre. There’s talk of an Enormous Crocodile, a Giant Peach and a Fantastic Mr Fox turning up in Cardiff. There will also be a programme of outreach events by Literature Wales taking the wonders of Roald Dahl and his characters far and wide.

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  • Association of Group Travel Organisers
  • ETOA Member
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