Travel Trade Wales

Home of Amazing Moments Tourism Campaign Launched

Home of Amazing Moments Tourism Campaign Launched


 The ‘Home of Amazing Moments’ campaign has just been launched for the run-up to May half-term and the summer holiday season. The aim is to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.


The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK, including Surf Snowdonia in north Wales to inspire people to take a short-break at home. View the advert here


It is the 5th year that the campaign has run in partnership with the national tourism organisations of Wales, England, Scotland, Northern Ireland and tourism businesses across the UK. Designed to boost domestic tourism and get people out exploring the UK. Previous promotions featured Wallace & Gromit, Shaun the Sheep, as well as celebrities.


By showcasing amazing experiences across the UK the campaign wants to inspire people to share images of their own amazing moments using the hashtag #OMGB, some of which will be shared across Twitter, Instagram and Facebook platforms.


The £2.5 million Home of Amazing Moments campaign is expected to generate more than 1.3 million additional overnight stays in 2016 with a £100 million boost to the UK economy.

Travel partners include Thomas Cook, TUI, The Travel Network Group, Advantage, Barrhead Travel, Premier Travel and tour operators Shearings, Bourne Leisure, Hoseasons, Superbreak, BreakFree Holidays and Attraction World. Partners are using #OMGB imagery and logos in their stores, and in print and digital advertising during the coming months. Travel offers and deals for UK breaks to tie in with the campaign, and competitions, will be available on


Latest figures show that in 2015 there were 124 million overnight trips recorded across Great Britain, an increase of 9% on 2014 with £25 billion spent, up 9% year-on-year.

Tourism is Britain’s seventh largest export industry and third largest service sector, worth more than £126 billion to the UK economy.

This year’s ‘Home of Amazing Moments’ domestic campaign is part of a global #OMGB campaign to attract more tourists to the UK.

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