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Digital Indoor Arena Development for Swansea

Digital Indoor Arena Development for Swansea

Swansea Arena Development
Swansea Arena Development


A 3,500 seat arena which will be capable of hosting major international conferences, exhibitions and other events is planned to be built in Swansea City Centre following major regeneration works.


Ambassador Theatre Group (ATG) has been appointed to run the landmark 3,500-capacity destination on behalf of Swansea Council after a highly competitive application process.


Cllr Rob Stewart, Leader of Swansea Council, says the appointment is a hugely significant moment in the countdown to the regeneration of the city centre.

Cllr Stewart said: "We want a world class digital indoor arena, so to make sure it lives up to its billing we needed a world class management company with a global reach and a peerless understanding of the business. In ATG that's exactly what we've got.

"ATG owns and manages arenas and theatres across the UK and the US, including on London's West End and New York's Broadway.

"ATG is also an entertainment production company, so we really couldn't have a better partner in developing an indoor arena which in its detailed design will be flexible enough to meet the needs of both audiences and production companies.

"To have ATG on board at such an early stage is a real coup because they can now use their global expertise to help us design the arena. This appointment also sends out an important signal to other investors that there is huge confidence in the business opportunities on offer in Swansea in coming years."


A cutting-edge digital 'skin' promoting conferences, exhibitions and other events and activities could surround the planned new digital indoor arena in Swansea.


Cllr Robert Francis-Davies, Swansea Council's Cabinet Member for Culture, Tourism and Major Projects, said


"Scheduled for completion in 2020, facilities like the new digital indoor arena and new Digital Square would form part of a year-long celebration of culture if we're successful in our bid for the UK City of Culture 2021 title."


Work on the car park site is expected to start late next year, with the digital indoor arena scheduled to be operational in mid-2020. When open, the arena will hold up to 200 events a year.


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