Das ist Wales: this month the Year of Adventure campaign launches in Germany with screenings of the new Wales advert in cinemas in Berlin and Munich. The aim is to make Wales a leading global destination for adventure tourism in the German market.
Das ist Wales This is Wales, a proud statement of who we are and one to challenge what you thought you knew about Wales. Das ist Wales is also the title of out new German holiday planner, tailored to suit the needs of the market.
A digital marketing campaign, press inserts in key German media titles and travel trade partnerships with key operators such as TUI and Dertour and a direct marketing campaign to Visit Wales’ German consumer database support the cinema campaign in Germany.
The campaign will run through February and March, which is a key travel booking time period for the German market, encouraging those who seeking an adventure visit Wales during 2016.
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