Travel Trade Wales

Our EPIC summer of adventure starts this week

Our EPIC summer of adventure starts this week



We can now finally reveal that Wales is literally ‘EPIC’ this summer as the latest phase of our campaign to promote Wales as an adventure destination started yesterday.


Giant mirrored letters reaching 4 metres high and 11 metres wide forming the word ‘EPIC’ have popped up overnight at Pen y Gwryd, Nant Gwynant! This innovative travelling art installation is a focal point for visitor selfies and our aim is to encourage image and content sharing on social media using our campaign hashtag #FindYourEpic. Wales has so much to offer to every type of adventurer, and through the EPIC tour, we’re encouraging your clients to come here and find their own personal epic this summer, whatever and wherever that may be.

Encourage your clients to get involved – share your Epic selfies

The giant letters will pop up unannounced at locations across the length and breadth of Wales over the summer at some of our most epic locations. We hope they’ll inspire visitors and locals alike to get out and enjoy world class adventures. Keep an eye out on our social media channels, we’ll be announcing the next location in a few days.

Show your support
We have a range of digi-banners available in various formats and sizes for you to download and use on your own websites, blogs and on social media to show your support for Year of Adventure and the Epic tour. If you have trouble downloading via this link, then please email us.


Carrying on the momentum of the Euros success, we’re looking forward to this epic tour of Wales over the summer. Keep an eye out for the next location – to be revealed next week.


Watch the launch of the our EPIC tour


You can view itineraries of Wales by clicking here.


Wales is closer than you think for an EPIC adventure. Check out our Maps and Distances webpage.







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