It boasts few of the features that define the opulence and luxury of the world’s finest hotels.
But the Lauriston Court Hotel, in Llandudno, has just been named the best in the world for service by holiday review website TripAdvisor.
Owner Carol-Lynn Robins says the four-star family hotel she runs with husband Ian is sold on simpler virtues than the gold-leaf decor or personal butlers found in elite-end accommodation.
Instead they promise a hotel that is “homely, clean and contemporary” with staff who “try hard”.
The TripAdvisor Travellers’ Choice awards pick the best hotels across a range of categories, including service, luxury, bargains, top hotels, small hotels and B&Bs.
Lauriston Court, whose 11 double and family rooms start from £35 per head, was also sixth in TripAdvisor’s world top 10 bargain hotels category.
The winners are based on millions of reviews and opinions, covering more than 650,000 hotels collected in a single year from travellers around the world.
Mrs Robins, 57, was a nurse for 30 years and said dealing with patients for decades has helped her in the hotel trade.
She said: “What we do is just what we’d expect when we go anywhere really.
“Nothing’s too much trouble. It’s just having really good people skills and anticipating what people may need.
“If I know they’ve got particular needs by talking to them on the telephone I make sure it’s all sorted by the time they get here.”
Lauriston Court wasn’t the only winner from Llandudno in the awards.
In the UK category for service there were three other winners – the Clontarf Hotel (eighth), the Can-y-Bae, (11th), and The Wellington (24th).
The Can-y-Bae and Clontarf were also ranked fourth and seventh respectively in the UK category for small hotels.
The Castlebank, in Conwy, came fifth in the bargain category, while Myrtle House, in Tenby, was ranked 16th.