Travel Trade Wales

Visit Wales appoints new travel trade representation in Germany, Austria and Switzerland.

Visit Wales appoints new travel trade representation in Germany, Austria and Switzerland.

Visit Wales

Visit Wales appoints new travel trade representation in Germany, Austria and Switzerland.


Visit Wales has recently appointed a new agency to represent the travel trade in Germany, Austria and Switzerland. Expert PR & HWM the Frankfurt based PR and advertising agency were the successful bidders and their contract commenced on 27th April 2015.


Expert PR & HWM Communications have vast experience of marketing similar destinations and extensive product knowledge of Wales.


Kiki Müller, CEO of expert PR & HWM Communications GmbH said:
“We are very pleased that we have been awarded the Wales contract and are delighted to work for this beautiful destination.”

 

The agency will be the new contact on territory for tour operators and will support the travel industry with the development of new itineraries and travel programmes. They will work with marketing cooperations to organise familiarisation trips and will deliver support in terms of brochure and marketing material.

 

Germany has been identified as one of Wales’ key overseas target markets for growth and the travel trade play an important role in achieving the target set in our tourism strategy for Wales ‘A Partnership for growth’ of 10% growth by 2020.

  • UKInbound Member 2017
  • Association of Group Travel Organisers
  • ETOA Member 2017
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