They have sipped, chewed and crunched their way through hundreds of food and drink products, and for the judges in the 10th annual Wales the True Taste Food and Drink Awards their job is done - theirfinal choices now kept tightly under-wraps.
Over the past decade the Welsh Government managed Awards has highlighted excellence in the food, drink andhospitality sectors, creating awareness of the quality and range of produce and services in Wales.
This year’s competition saw a tremendous 1,017 entries from 366 companies, with the preliminary judging taking place in Pembrokeshire College, Coleg Llandrillo Cymru, and UWIC in Cardiff.
These were whittled down to an elite group of 208 products, which underwent the final round of taste judging at Sketty Hall, Swansea where the judges decided who should receive the coveted Gold, Silver and Bronze awards. The judges also undertook the first round of judging of the people and places categories.
Among the judges was restaurateur, food writer and broadcaster, Simon Wright who is the current True Taste Champion.
He said, “Choosing between the array of products has been a difficult, but highly enjoyable task. Not only has the standard of entries been extremely high, so has the inspiring range of food and drink presented to the judges.
“True Taste is a reflection of Wales’ growing food culture, which itself has undergone a sea-change over the past decade.
“It is important we continue to highlight the quality produce we have on our doorstep, and engage with the public – particularly young people – to create interest and get them cooking and eating the fantastic food and drink around us.”
The results of the judges’ deliberations will be revealed at the awards ceremony, which will take place on Thursday, October 20th at Venue Cymru in Llandudno - the first time the ceremony has been held in North Wales.
The Wales the True Taste Food and Drink Awards were launched to give public recognition to producers excelling in their sectors and to raise the profile of Welsh food and drink throughout Wales and beyond.
There are 16 categories* (see notes to editors) in the independently judged Awards which aim to cater all areas of the food and drink production, retail and hospitality sectors.
The Awards have grown in popularity and stature, recognised by trade and consumers alike, and play an integral part in the Welsh Government’s food strategy ‘Food for Wales, Food from Wales 2010-2020’.
This year’s Awards are being held in association with leading UK organic dairy, Aberystwyth based Rachel’s Dairy.
Last month Rachel’s was announced as the event’s headline sponsor, and to view the ever growing list of 2011-12 sponsors can be found at: http://www.truetaste.tv/index.php/awards-2010-2011/sponsors/
For more information, please contact the Welsh Government’s Food, Fisheries & Market Development Division PR Manager Rachel Coles on 03000 622201 or 07800 864157 or email email@example.com